Pro Audio: M-Audio Opens Benelux Office

Starting September 3rd, 2007, M-Audio Benelux sales will be managed from the current Digidesign Benelux office at 1216 CH Hilversum, Netherlands. Digidesign Territory manager Manager Sander van der Reijken will assume overall responsibility for both M-Audio and Digidesign sales operations for the Benelux, and will be joined by Roger Bisschops as the new Benelux M-Audio Sales Manager.

“The ability to coordinate all activities for M-Audio and Digidesign from one location brings us many opportunities from which our resellers and end users will benefit,” states Sander van der Reijken. “Having Roger Bisschops join us from Synthax Benelux to manage the M-Audio sales is very important. His previous business experience gained from managing other brands such as RME will ensure we have the best possible start to the business.”

“This new organization will allow us to improve our service and market coverage for the whole of the Benelux territory for both M-Audio and Digidesign products,” says Ken Dewar, European Sales Manager for M-Audio. “The brands will retain their individual character and strengths while the new expanded sales structure will enable us to better focus on growing the business for both product groups.”

M-Audio, a business unit of Avid Technology, Inc, is a leading provider of creative tools for computer-centric musicians and audio professionals. Founded in 1988, the company currently has independent offices in the US, Canada, UK, Germany, France and Japan.

About M-Audio
M-Audio, a part of Avid Technology, Inc., is a leading provider of innovative tools for today’s computer musicians and audio professionals. Founded on the belief that cost should never stand in the way of creativity, the company’s products deliver the latest production and performance technology at accessible price points. M-Audio has received numerous industry accolades, including Music Trades’ “Company of the Year” and “Fastest Growing Company” distinctions. The company’s award-winning and comprehensive product line includes PCI-, FireWire- and USB-based audio interfaces; USB/MIDI keyboard controllers, stage pianos, microphones and preamps, reference monitors; and DJ tools. M-Audio was acquired by Avid Technology Inc. in August 2004 and is now part of the Avid audio division along with Digidesign and Sibelius.

About Digidesign
Digidesign, a division of Avid Technology, Inc., is the world’s leading manufacturer of digital audio production systems and the winner of the 2001 Technical Grammy® Award and 2003 Academy Award® of Merit (Oscar® statuette) for the design, development, and implementation of the Pro Tools digital audio workstation. Digidesign provides the professional music, film, video, multimedia, and radio broadcast industries with tools for digital recording, MIDI sequencing, editing, signal processing, and surround mixing. Digidesign products are marketed in more than 40 countries worldwide through a distribution network of value-added dealers, distributors, and OEM relationships. M-Audio, a leading provider of creative tools for computer-centric musicians and audio professionals, and Sibelius Software, the market leader in software for writing, teaching, and publishing music, are business units of Digidesign. For more information, visit www.digidesign.com.