PRO AUDIO: SENNHEISER NAMES SEBNEM ALTUG NEW PROJECT MANAGER

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SENNHEISER NAMES SEBNEM ALTUG NEW PROJECT MANAGER
FOR MARKETING COMMUNICATIONS
 
OLD LYME, CONNECTICUT: Sennheiser Electronics Corporation is very pleased to
have hired Sebnem (Sebi) Altug to the position of Project Manager for
Marketing Communications. In addition to a fresh perspective, she brings
nearly a decade of experience in marketing & communications, marketing
research, and advertising & film to the job. In coordination with the
industry team leaders and product managers of Sennheiser’s many distribution
channels, Altug will manage key communication projects for all Sennheiser
products and services. These projects include national trade shows, printed
marketing material, internet marketing initiatives, trade marketing and/or
branding initiatives. In this role she will be directing outside vendors,
keeping close reigns on production schedules, and ensuring the quality
control of communications under her purview. In addition, she will manage
the annual media schedule for Sennheiser in the USA.
 
Altug’s marketing experience is as broad as it is deep and places her in a
great stead to take on the challenges of her new position. She has worked
for Inviso GmbH Communication & Marketing Research as project supervisor;
Zollanvari AG as a freelance marketing and product communications
specialist; brand:marke GmbH, agency for integrated communication as a
marketing manager and customer service specialist; MAP GmbH, television,
video and film productions as a project and unit manager and spent the last
fifteen months at Sennheiser Electronic GmbH & Co., KG as marketing and
product communications specialist.
 
About her new position, Altug commented, “I came to Sennheiser not only
because its high-quality products are legendary in so many segments of the
pro audio marketplace, but because its people and company culture align so
well with my ideals. Sennheiser remains a family-owned company, which is
remarkable given its success, and that outlook is evident when working
within the close-knit teams both here and in Germany. I really feel as if
I’m part of a family working at Sennheiser.”
 
“Sebi’s broad experience and ‘can-do’ work ethic make her an ideal fit for
this newly created position,” commented Stefanie Reichert, vice president of
strategic marketing and Altug’s immediate supervisor. “She’s able to work on
multiple projects simultaneously without losing focus, is well-organized and
detail-oriented and extraordinarily capable of communicating across
departments and across product lines. In addition, she’s a pleasure to have
around!”
 
ABOUT SENNHEISER ELECTRONIC CORPORATION
As one of the world’s leading manufacturers of microphones, headphones and
wireless transmission systems, Sennheiser is celebrating 50 years of
wireless technology innovations. Established in 1945 in Wedemark, Germany,
Sennheiser is active worldwide. Sennheiser Electronic Corporation is the
U.S. wholly-owned subsidiary, with headquarters in Old Lyme, Connecticut.
 

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