How WII is getting super popular with Brain Age? Happy parents everywhere!

September 27, 2007

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How WII is getting super popular with Brain Age? Happy parents everywhere

Nintendo’s WII Popular Brain Age 2 Pops Up in Unlikely Places

People Everywhere Find the Brain-Training Game Engaging

    REDMOND, Wash., Sept. 27 /PRNewswire/ — Hair salons, RV shows and
shopping malls might not be the first places you think of when it’s time to
exercise your brain. But that’s exactly where Nintendo is showing off the
brain-training abilities of its new Brain Age(TM) 2: More Training in Minutes
a Day program for Nintendo DS(TM).
    (Photo: http://www.newscom.com/cgi-bin/prnh/20070927/LATH059-a)
    (Photo: http://www.newscom.com/cgi-bin/prnh/20070927/LATH059-b)
    “Many different people are sampling and playing Brain Age 2: More Training
in Minutes a Day, including some people you might not expect to be trying
video games,” says George Harrison, Nintendo of America’s senior vice
president of marketing and corporate communications. “The title draws people
in with its engaging game play, so this summer we’re giving all kinds of
people a chance to energize and sharpen their brains while demonstrating that
everyone’s a gamer.”
    Brain Age 2: More Training in Minutes a Day contains a collection of 15
fun, challenging exercises to get users’ brains pumping. Tasks in memory,
math, reading and even music challenge users to complete them as quickly
– and as accurately - as possible. Combined, global sales of Brain Age(TM):
Train Your Brain in Minutes a Day and Brain Age 2: More Training in Minutes a
Day already have topped 14 million and still are increasing. Between now and
January, Nintendo will showcase Brain Age 2: More Training in Minutes a Day in
a variety of expected — and some unexpected — locations:

    * A 50-City Mall Experience: Between now and Jan. 8, Brain Age 2 will be
       part of a 50-city nationwide mall game-play experience. Visitors can
       train their brains and check out all the latest Nintendo games. To
       find a location near you, visit
       http://wii.nintendo.com/malltour_07.jsp.

    * Alzheimer’s Association Memory Walk Events: As part of this nationwide
       event to raise awareness and funds for Alzheimer’s care, support and
       research, Nintendo is sponsoring booths at Memory Walk events in
       Chicago, Austin, New York, Washington and Los Angeles. Participants
       and visitors can sample Brain Age 2 and learn how to keep their minds
       active.

    * A Hair Salon (yes, a hair salon): In honor of National Self-Improvement
       Month, Nintendo has sent Nintendo DS systems and copies of Brain Age 2
       to the new Nelson J Salon in Beverly Hills, Calif. During September,
       visitors to the salon will have the chance to freshen up the insides of
       their heads while stylists coif their tresses.

    * Nintendo Street Team Appearances: Members of the Nintendo Street Team
       will fan out across the country to show off Brain Age 2 at a variety of
       major landmarks and expanded-audience events like home shows and
       fitness expos, including the Atlanta Home Show (Sept. 28-30) and the
       Long Island Fall Home Show (Sept. 28-30).

Brain Age 2: More Training in Minutes a Day is rated E for Everyone. For
more information about Brain Age 2: More Training in Minutes a Day, visit
www.BrainAge.com.

The worldwide innovator in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and
software for its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo
GameCube(TM) systems. Since 1983, Nintendo has sold nearly 2.4 billion video
games and more than 420 million hardware units globally, and has created
industry icons like Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and
Pokemon(R). A wholly owned subsidiary, Nintendo of America Inc., based in
Redmond, Wash., serves as headquarters for Nintendo’s operations in the
Western Hemisphere. For more information about Nintendo, visit the company’s
Web site at www.nintendo.com.