Caustic Truths Online Media kit Oct 2007

October 16, 2007

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This containst the following details:
CAUSTIC TRUTHS NETWORK

Caustic Truths is a network of websites that contain some of the fastest growing alternative rock websites on the Internet. These include CausticTruths.com, HeavyMetalMusic.biz, and Punk.bz.

ADDITIONAL OPTIONS AT NO EXTRA CHARGE

In order to provide the most cost effective advertising options for your campaigns, Caustic Truths provides extra options at no charge. These include geo-targeting, split run campaigns, and time sensitive displays.

GEO TARGETING

If you would like to target a certain country, your campaign can be set up by regions including country, or detailed by ZIP/Postal Code.

TIME AND SPLIT RUN BASED

Some campaigns can be targeted by time. For example, do you only want to display your ads during the day or only Monday-Friday? Want to launch different campaigns before and after your launch dates? We can do all those at no extra charge. We just need duplicate banners for each type you would like to execute.

SPONSORSHIPS

Want to promote your brand or name on certain sections on our websites? These are fantastic for those who need to build their brand on a long-term basis with an unprecedented impact. Get in touch to learn more.

AD PROGRAMS WITH SIMPLICITY

In order to prevent confusion or the sense of overwhelming options, our network is built on a monthly, highly affordable access fee. This will give you unlimited access to all our options that are simple and cost effective. We do not charge on a cost per thousand basis, as we want to give your campaigns maximum impact without the complexity of choosing a menu of programs.

YOUR ONE STOP UNIQUE/DISTINCTIVE SHOP FOR ONLINE CAMPAIGNS

Caustic Truths is the only network that we fully own, distribute, publish, and promote your campaigns. We know exactly who is reading our sites and viewing your sponsorship efforts. You have no need to worry about:

1. Negative impact on banners that are displayed on any site you to choose to be promoted on.
2. Your campaign efforts can be exclusively promoted on any postings, articles, or reviews of your related brand or band. This will ensure a very unique blend for extra exposures of your promoted name. We choose carefully to ensure your campaign are never adversely effected on your ad spends. Do other site publishers or networks promise these? If not, consider this an important factor in choosing Caustic Truths.

OUR AUDIENCE

Our audience is truly loyal. As according to ranking measurement service, Alexa.com, our measurements are staggering:

HIGHEST PAGE VIEWS PER USER

This is one of the most important factors in judging audiences. Our audience is THE MOST LOYAL of any website property on the Internet. CausticTruths.com is constantly higher than all others sites you advertise on. With scores of 15+ pages viewed per visitor, the loyalty of our viewers also shows how they trust our sites for content and advertised brands. Our current clients include EMI, Warner, Warner Brothers, Live Nation, Universal, and many influential ‘indie brands’ including Victory Records and Metal Blade.

HIGHEST RANKED INDIE CANADIAN SITES

As Canada being our home country, all our sites are ranked in the Top 10,000 Canadian sites.

AUDIENCE PROFILE
67,870 total monthly unique visitors

AUGUST 2007 DETAILS: (source of server logs using AWStats)

CAUSTICTRUTHS.COM (LAUNCHED 1998) 38,988 unique visitors 1,132,437 page views

HEAVYMETALMUSIC.BIZ (LAUNCHED MAY 2007) 26,325 unique visitors 1,004,207 page views

PUNK.BZ (LAUNCHED JUNE 2007) 3,467 unique visitors 136,808 page views

Median income: $47,467
College: 56%

Gender
52% male
48% female

Age
23% - 31 To 41
22% - 25 To 30
28% - 21 To 24
19% - 18 To 20
8% - 13 To 17

Top Markets
Canada: 66.2%
US: 14%
Chile: 2.8%
Australia: 1.4%
Costa Rica: 1.4%

Ownership Rates
DVD Player: 86%
Car: 76%
Mobile Phone: 68%
Guitar: 51%
Bass: 17%
Drum Set: 13%
Video Game: 44%

Source: Online CausticTruths.com survey posted August 2007 1145 responses

CAUSTIC TRUTHS RATES
There is only a one time monthly or biweekly fee of unlimited access to our network. This will enable you to display any or all of the banners and widgets of your choosing to be displayed on CausticTruths.com, HeavyMetalMusic.biz, and Punk.bz. Gross rates include $500 for one month or $300 for a 2 week period. There is no deadline since you choose the dates of your campaigns to be displayed.

INSTANT DISCOUNTS
50% for independent bands, small businesses, and frequent advertisers
10% booked 30 days in advance
15% for recognized ad agencies

SPECS
STANDARD BANNER 468×60 Max file size=45K
BUTTON BANNER 130×100 Max file size=30K
SKYSCRAPERS 120×600 Max file size=45K
CUBE: 299×250 Max file size=45K
WIDGET: 248×215 Max file size=60K
Formats accepted: GIF, JPG, Flash

DISTINCTIVE WIDGET PLACEMENT
Unlike standard banner advertising, our widgets are distinctive since they are fixed in a prominent position at the top of every page view. Widgets do not rotate! These can include Flash for video/Ecards to be embedded. Google views widgets as the most popular and cost effective to expose your message. Unique ones are truly successful. Each site only has 9 widgets slots so book early for these.

FOR MORE INFORMATION:
Richard Tanana
416 862 9090
richardt <at> caustictruths.com