Advertising crazy widgets. Google is doing it!

October 17, 2007

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Hi there

Once again Caustic Truths is pleased to announce that we now support Widgets for advertising purposes.

Benefits:

Instead of the usual banners, widget ads can be MUCH more effective. They do not display on a rotating basis, always display in page views, and are always in fixed positions. Widgets basically contain a Flash file that is displayed on our site that can point back to your site with embedded links. Everyone is starting to do them including Google. From what I have seen, these are becoming the future of online advertising since they contain similar things like video & animation that is no different from the popular E-card. These Flash files reside on your server which means I just display them. Pretty cool huh?

Sample and Specs:

At the bottom right columns of www.punk.bz, you will find 2 sample widgets for the WWE and Kid Rock. These contain countdowns but can pretty well contain anything you want. Below is sample code we use to embed these things:

Kid Rock Widget:

<embed src=”http://www.kidrock.com/

widgets/web/KidRockCountdown_1.swf” quality=”high” wmode=”transparent” bgcolor=”#333333″ width=”215″ height=”248″ name=”KidRockCountdown” align=”middle” allowScriptAccess=”sameDomain” allowFullScreen=”false” type=”application/x-shockwave-flash” pluginspage=”http://www.macromedia.com/

go/getflashplayer” />

WWE Widget:

<embed src=”http://assets.electricartists.com/

widgetassets/wwe_nomercy/web/widget.swf” quality=”high” width=”215″ height=”248″ name=”widget” align=”middle” allowScriptAccess=”sameDomain” allowFullScreen=”false” wmode=”transparent” type=”application/x-shockwave-flash” pluginspage=”http://www.macromedia.com/

go/getflashplayer” />

The most important thing is we display using the dimension of 215×248. Just make sure your Flash file can constrain to these dimensions properly otherwise your widget will look funny.

What does it cost?

Right now, I want to only charge $250 for all our sites for one month!! This will change for sure as I will most likely start charging per site with a decreased time line as well. Each site can support up to 9 widgets but will eventually replace the 130×100 buttons you are used to. Depending on your ad support, we may have to incur a little surcharge for premium positioning on our sites.

How are our sites doing?

Awesome. Read and learn:

Well, all our sites are ranking in the Top 10,000 Canadian sites according to Alexa. How do we know this? Just click each site link below, look below our traffic history graph for ranking per country.
Another highlight you should know about is that our Page Views Per User is constantly MUCH higher than any other site you advertise on. This means our site visitors VALUE our content much higher as they view more pages per visit as compared to any other site you advertise on!! Visitors will build a trust and value with those sites. As visitors value our content, that will increase your ad impressions. This is critical to know as we are the ONLY websites that offers full widget advertising support. Why waste your money further when other sites visitors don’t really care about your banners and potential banners?

As people like to see, we have visually broken down our site page views per user for comparison.

Guess who is blue? That is CausticTruths.com. The red is Blabbermouth and yellow is BraveWords.com. Hmmmm. It looks like our visitors value CausticTruths.com more than the others.

For our Alexa detailed stats, please visit the following:

CausticTruths.com

http://alexa.com/data/details/

traffic_details?url=caustictruths.com

HeavyMetalMusic.biz?-this is still our baby site but is receiving comparable traffic to CausticTruths.com

http://alexa.com/data/details/

traffic_details?url=heavymetalmusic.biz

Punk.bz

http://alexa.com/data/details/traffic_details?url=punk.bz

Further stats according to our AWstats server logs:

In the last 2 days, our sites had:

CausticTruths.com 2000+ unique visitors