Why is Caustic Truths not part of banner ad network?

February 27, 2008

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Simple. They pay less than what a cat eats. As most networks take 50% of the cut and doing this site full time, there is no point in bringing in a middle man. We only belong to one network for now at the request of one our clients. We have tried high profile ones before and not worthy of the effort. As it stands, in order to bring high quality content, we need to generate as much revenue to keep the staff on full time basis. We will always encourage advertisers to deal directly with sites versus networks.