AMERICA GETS Wii FIT AT ACTION-PACKED CENTRAL PARK LAUNCH EVENT

May 9, 2008

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AMERICA GETS Wii FIT AT
ACTION-PACKED CENTRAL PARK LAUNCH EVENT

Nintendo Debuts Groundbreaking Fitness Program at Interactive
Release Party and American Heart Association Fundraiser in NYC

WHAT: How will Wii Fit^™ move you? Discover for yourself at New York’s Central Park Merchants’ Gate on May 19, as Nintendo hosts a spectacular all-day launch event for Wii Fit, the extraordinary new program for the popular Wii^™ home video game system that combines fun and fitness. The event doubles as a celebration of May as National Physical Fitness and Sports Month, putting all kinds of bodies — young and old, big and small — in motion with live demonstrations of Wii Fit and the new Wii Balance Board^™.

For every attendee who “gets on board” for a Wii Fit demo, Nintendo will make a donation of $5 (up to $25,000 total) to the American Heart Association in support of their efforts to help Americans live healthier. Expect crowds of people throughout the day, plus an appearance by celebrity trainer Ashley Borden.

Featuring more than 40 physical activities and the revolutionary Wii Balance Board, Wii Fit makes fitness fun for the entire family. Anyone can benefit from its mix of aerobic, yoga, strength training and balancing exercises. Following the phenomenal success of active-play titles such as Wii Sports^™, Wii Fit gets everyone in the family active and playing together.