PEAVEY RIFFMASTER™ GUITAR CONTROLLER ROCKS ALL NIGHT FOR ‘TOYOTA MATRIX XBOX ALL-NIGHTER’

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PEAVEY RIFFMASTER™ GUITAR CONTROLLER ROCKS ALL NIGHT FOR

‘TOYOTA MATRIX XBOX ALL-NIGHTER’

May 7, 2008, PEAVEY INT’L. HEADQUARTERS—Armed with its groundbreaking

Peavey AG RiffMaster™ guitar videogame controller, musical-instrument

innovator Peavey kicked out the jams with Xbox®, Toyota® and gamers from

across the U.S. during the Toyota Matrix Xbox 360 All-Nighter online Guitar

Hero® competition.

In the nationwide event held April 26-27, gamers logged onto Xbox’s

All-Nighter to compete in a Guitar Hero III challenge in pursuit of 24

Peavey AG RiffMaster videogame controllers, each one tricked-out in the

Peavey Custom Shop with Xbox All-Nighter themed graphics. Now, consumers

can upload their own JPG images to create one-of-a-kind RiffMaster

controllers exclusively at www.peaveycustomshop.com.

Crafted from real-wood, life-size Peavey guitars and modified for play with

guitar-based music videogames, Peavey AG RiffMaster guitar controllers

feature the sleek finish, dimensions and feel of a real Peavey guitar to

provide a truly authentic music video game experience. The RiffMaster made

major impressions at the 2008 Consumer Electronics Show, landing everywhere

from gaming fanatics’ blogs to best-of lists such as ESPN’s “Easy Points:

The Best of CES.”

“[The] Peavey RiffMaster guitar [is] a real guitar that’s been unstrung and

fitted with the guts of a Guitar Hero controller so that it has all of the

functionality needed to rock out in the PS2 version of the game,” commented

ESPN Video Game Analyst Aaron Boulding. “The extra layer of realism helps a

lot when you want to get into your rock stance and get serious with your

‘guitaraoke.’”

News organizations CNN, CNBC, Popular Science, Popular Mechanics, Stuff and

Wired, as well as cable networks G4 and Spike TV’s “Game Trailers,” also

featured the Peavey AG RiffMaster in their CES coverage.

The Peavey AG RiffMaster guitar neck features five colored fret buttons

placed among real frets on a genuine rosewood fretboard, with the familiar

strum bar and whammy bar mounted to a basswood body. Consumers can choose

from a bank of 20 custom designs, including exclusive designs from iconic

rock artists, or upload their own JPG image to the Custom Graphics portal

at www.peaveycustomshop.com and design a one-of-a-kind RiffMaster.

More information is available at www.peavey.com/controller and

www.peaveycustomshop.com.

Founded in 1965, Peavey® is one of the world’s largest manufacturers of

musical instruments and professional sound equipment. Peavey has earned

more than 180 patents and produces more than 2,000 products, which are

distributed throughout the United States and to 136 other countries. Peavey

and its MediaMatrix®, Architectural Acoustics®, PVDJ®, Crest Audio® and

Trace Elliot® brands and affiliates can be found on concert stages and in

more than 5,000 airports, stadiums, theme parks and other venues around the

world. To find out more, visit www.peavey.com.

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