Why does Toys R Us get to introduce new Guitar Hero Tour even for Xbox?

June 7, 2008

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TOYS“R”US STORES NATIONWIDE HOST “FIRST TO PLAY” EVENT FOR ACTIVISION’S HIGHLY ANTICIPATED GUITAR HERO®: ON TOUR

Sneak Preview of First Portable Entry in the Guitar Hero Franchise to Take Place on June 14

New York, NY (June 6, 2008) – Fans eagerly waiting to play the first portable version of Guitar Hero® will finally get the chance to rock out with a sneak preview of Guitar Hero®: On Tour for Nintendo DS™ on June 14 at Toys“R”Us stores nationwide. During this exclusive “First to Play” event, gamers visiting Toys“R”Us stores from 12 noon – 4 pm will have a chance to try out the new game one full week before its official release in North America on June 22, 2008.

“There is no better place to introduce Guitar Hero: On Tour than Toys“R”Us,” said Karen Dodge, Senior Vice President, Chief Merchandising Officer Toys“R”Us, U.S. “Millions of kids are looking forward to jamming with their friends while playing the first portable version of Guitar Hero, and we’re thrilled that Activision is partnering with Toys“R”Us to bring this special sneak peek experience to our customers.”

For the first time, handheld gamers have the freedom to unleash their inner rock star anytime, anywhere with Guitar Hero: On Tour. Utilizing the revolutionary Guitar Hero™ Guitar Grip™ peripheral that fits snugly into the Nintendo DS and a unique Guitar Hero pick-stylus, Guitar Hero: On Tour brings a new dimension to handheld gaming and gives fans the ability to shred along with their favorite tunes with complete portability. The game delivers a unique experience by challenging handheld gamers to rock out and prove their shredding skills on the most diverse set list of master tracks ever offered in a Guitar Hero game, including classic rock, alternative and pop favorites.

Anyone visiting a Toys“R”Us store to sample Guitar Hero: On Tour during the “First to Play” event will receive a complimentary Guitar Hero sticker, dog tag, and temporary tattoo, while supplies last. Additionally, during the event, customers who reserve a copy of Guitar Hero: On Tour will receive a limited edition Guitar Hero pick-stylus.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1500 stores, including 584 Toys“R”Us stores and 261 Babies“R”Us stores in the U.S., more than 687 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet site at www.Toysrus.com.