Advertising crazy widgets. Google is doing it!
October 17, 2007
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Advertising crazy widgets. Google is doing it!
Hi there
Once again Caustic Truths is pleased to announce that we now support Widgets for advertising purposes.
Benefits:
Instead of the usual banners, widget ads can be MUCH more effective. They do not display on a rotating basis, always display in page views, and are always in fixed positions. Widgets basically contain a Flash file that is displayed on our site that can point back to your site with embedded links. Everyone is starting to do them including Google. From what I have seen, these are becoming the future of online advertising since they contain similar things like video & animation that is no different from the popular E-card. These Flash files reside on your server which means I just display them. Pretty cool huh?
Sample and Specs:
At the bottom right columns of www.punk.bz, you will find 2 sample widgets for the WWE and Kid Rock. These contain countdowns but can pretty well contain anything you want. Below is sample code we use to embed these things:
Kid Rock Widget:
<embed src=”http://www.kidrock.com/
widgets/web/KidRockCountdown_1.swf” quality=”high” wmode=”transparent” bgcolor=”#333333″ width=”215″ height=”248″ name=”KidRockCountdown” align=”middle” allowScriptAccess=”sameDomain” allowFullScreen=”false” type=”application/x-shockwave-flash” pluginspage=”http://www.macromedia.com/
go/getflashplayer” />
WWE Widget:
<embed src=”http://assets.electricartists.com/
widgetassets/wwe_nomercy/web/widget.swf” quality=”high” width=”215″ height=”248″ name=”widget” align=”middle” allowScriptAccess=”sameDomain” allowFullScreen=”false” wmode=”transparent” type=”application/x-shockwave-flash” pluginspage=”http://www.macromedia.com/
go/getflashplayer” />
The most important thing is we display using the dimension of 215×248. Just make sure your Flash file can constrain to these dimensions properly otherwise your widget will look funny.
What does it cost?
Right now, I want to only charge $250 for all our sites for one month!! This will change for sure as I will most likely start charging per site with a decreased time line as well. Each site can support up to 9 widgets but will eventually replace the 130×100 buttons you are used to. Depending on your ad support, we may have to incur a little surcharge for premium positioning on our sites.
How are our sites doing?
Awesome. Read and learn:
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Well, all our sites are ranking in the Top 10,000 Canadian sites according to Alexa. How do we know this? Just click each site link below, look below our traffic history graph for ranking per country.
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Another highlight you should know about is that our Page Views Per User is constantly MUCH higher than any other site you advertise on. This means our site visitors VALUE our content much higher as they view more pages per visit as compared to any other site you advertise on!! Visitors will build a trust and value with those sites. As visitors value our content, that will increase your ad impressions. This is critical to know as we are the ONLY websites that offers full widget advertising support. Why waste your money further when other sites visitors don’t really care about your banners and potential banners?
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As people like to see, we have visually broken down our site page views per user for comparison.
Guess who is blue? That is CausticTruths.com. The red is Blabbermouth and yellow is BraveWords.com. Hmmmm. It looks like our visitors value CausticTruths.com more than the others.
For our Alexa detailed stats, please visit the following:
CausticTruths.com
http://alexa.com/data/details/
traffic_details?url=caustictruths.com
HeavyMetalMusic.biz?-this is still our baby site but is receiving comparable traffic to CausticTruths.com
http://alexa.com/data/details/
traffic_details?url=heavymetalmusic.biz
Punk.bz
http://alexa.com/data/details/traffic_details?url=punk.bz
Further stats according to our AWstats server logs:
In the last 2 days, our sites had:
CausticTruths.com 2000+ unique visitors
HeavyMetalMusic.biz: 1300+ unique visitors
So let me know if you are interested in doing something.
Thanks
Caustic Truths Online Media kit Oct 2007
October 16, 2007
Get your Caustic Truths Online Media kit by downloading here.
Download here CausticTruthsMediaKit
This containst the following details:
CAUSTIC TRUTHS NETWORK
Caustic Truths is a network of websites that contain some of the fastest growing alternative rock websites on the Internet. These include CausticTruths.com, HeavyMetalMusic.biz, and Punk.bz.
ADDITIONAL OPTIONS AT NO EXTRA CHARGE
In order to provide the most cost effective advertising options for your campaigns, Caustic Truths provides extra options at no charge. These include geo-targeting, split run campaigns, and time sensitive displays.
GEO TARGETING
If you would like to target a certain country, your campaign can be set up by regions including country, or detailed by ZIP/Postal Code.
TIME AND SPLIT RUN BASED
Some campaigns can be targeted by time. For example, do you only want to display your ads during the day or only Monday-Friday? Want to launch different campaigns before and after your launch dates? We can do all those at no extra charge. We just need duplicate banners for each type you would like to execute.
SPONSORSHIPS
Want to promote your brand or name on certain sections on our websites? These are fantastic for those who need to build their brand on a long-term basis with an unprecedented impact. Get in touch to learn more.
AD PROGRAMS WITH SIMPLICITY
In order to prevent confusion or the sense of overwhelming options, our network is built on a monthly, highly affordable access fee. This will give you unlimited access to all our options that are simple and cost effective. We do not charge on a cost per thousand basis, as we want to give your campaigns maximum impact without the complexity of choosing a menu of programs.
YOUR ONE STOP UNIQUE/DISTINCTIVE SHOP FOR ONLINE CAMPAIGNS
Caustic Truths is the only network that we fully own, distribute, publish, and promote your campaigns. We know exactly who is reading our sites and viewing your sponsorship efforts. You have no need to worry about:
1. Negative impact on banners that are displayed on any site you to choose to be promoted on.
2. Your campaign efforts can be exclusively promoted on any postings, articles, or reviews of your related brand or band. This will ensure a very unique blend for extra exposures of your promoted name. We choose carefully to ensure your campaign are never adversely effected on your ad spends. Do other site publishers or networks promise these? If not, consider this an important factor in choosing Caustic Truths.
OUR AUDIENCE
Our audience is truly loyal. As according to ranking measurement service, Alexa.com, our measurements are staggering:
HIGHEST PAGE VIEWS PER USER
This is one of the most important factors in judging audiences. Our audience is THE MOST LOYAL of any website property on the Internet. CausticTruths.com is constantly higher than all others sites you advertise on. With scores of 15+ pages viewed per visitor, the loyalty of our viewers also shows how they trust our sites for content and advertised brands. Our current clients include EMI, Warner, Warner Brothers, Live Nation, Universal, and many influential ‘indie brands’ including Victory Records and Metal Blade.
HIGHEST RANKED INDIE CANADIAN SITES
As Canada being our home country, all our sites are ranked in the Top 10,000 Canadian sites.
AUDIENCE PROFILE
67,870 total monthly unique visitors
AUGUST 2007 DETAILS: (source of server logs using AWStats)
CAUSTICTRUTHS.COM (LAUNCHED 1998) 38,988 unique visitors 1,132,437 page views
HEAVYMETALMUSIC.BIZ (LAUNCHED MAY 2007) 26,325 unique visitors 1,004,207 page views
PUNK.BZ (LAUNCHED JUNE 2007) 3,467 unique visitors 136,808 page views
Median income: $47,467
College: 56%
Gender
52% male
48% female
Age
23% - 31 To 41
22% - 25 To 30
28% - 21 To 24
19% - 18 To 20
8% - 13 To 17
Top Markets
Canada: 66.2%
US: 14%
Chile: 2.8%
Australia: 1.4%
Costa Rica: 1.4%
Ownership Rates
DVD Player: 86%
Car: 76%
Mobile Phone: 68%
Guitar: 51%
Bass: 17%
Drum Set: 13%
Video Game: 44%
Source: Online CausticTruths.com survey posted August 2007 1145 responses
CAUSTIC TRUTHS RATES
There is only a one time monthly or biweekly fee of unlimited access to our network. This will enable you to display any or all of the banners and widgets of your choosing to be displayed on CausticTruths.com, HeavyMetalMusic.biz, and Punk.bz. Gross rates include $500 for one month or $300 for a 2 week period. There is no deadline since you choose the dates of your campaigns to be displayed.
INSTANT DISCOUNTS
50% for independent bands, small businesses, and frequent advertisers
10% booked 30 days in advance
15% for recognized ad agencies
SPECS
STANDARD BANNER 468×60 Max file size=45K
BUTTON BANNER 130×100 Max file size=30K
SKYSCRAPERS 120×600 Max file size=45K
CUBE: 299×250 Max file size=45K
WIDGET: 248×215 Max file size=60K
Formats accepted: GIF, JPG, Flash
DISTINCTIVE WIDGET PLACEMENT
Unlike standard banner advertising, our widgets are distinctive since they are fixed in a prominent position at the top of every page view. Widgets do not rotate! These can include Flash for video/Ecards to be embedded. Google views widgets as the most popular and cost effective to expose your message. Unique ones are truly successful. Each site only has 9 widgets slots so book early for these.
FOR MORE INFORMATION:
Richard Tanana
416 862 9090
richardt <at> caustictruths.com
Download here CausticTruthsMediaKit
Ad banner specs and widget info
October 15, 2007
can you send one of each for maximum exposure
here are the specs:
regular banner: 468×60
button: 130×100
widget: 215×248
sky scraper: 160×600
cube: 299 x 250
all banners can be jpg/gif/or flash. sample widget source code could be:
<embed src=”http://www.kidrock.com/widgets/web/KidRockCountdown_1.swf” quality=”high” wmode=”transparent” bgcolor=”#333333″ width=”215″ height=”248″ name=”KidRockCountdown” align=”middle” allowScriptAccess=”sameDomain” allowFullScreen=”false” type=”application/x-shockwave-flash” pluginspage=”http://www.macromedia.com/go/getflashplayer” />
The best advertising steal on the planet: $250 banners/widgets for 3 months for only $250!
October 11, 2007
New advertising button slots available
October 11, 2007
New advertising button slots available
I have just opened up 4 new buttons on each site of punk.bz, caustictruths.com, and heavymetalmusic.biz. These measure 130×100 and should be animated gifs to maximize the banner’s potential.
NOTE: If you are currently running banners with me, send an additional banner meeting these above specs to maximize your campaign potential.
If you are not running anything with us, here are our specs and highlights of our banner program:
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Our sites (punk.bz, caustictruths.com, and heavymetalmusic.biz) are now bringing in over 4,000 unique visitors daily with the highest page views per user (10+ on average). What does this mean? We have the most valued/sticky network of sites in which our visitors value.
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Run any banners of 468×68 and/or 130×100 buttons to maximize your potential. These can be in the format of jpg, gif, or flash.
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Our flat rate is only $250 per banner to display on any or all of our sites. This is displayed for a full month. We can run both 468×60 and 130×100 formats at the same time at the same cost totaling only $250.
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As our sites grow, most banner campaigns are bringing in over 10,000 impressions a week totaling over 40,000 for only $250. That translates to just over $5 per 1000 impressions. Remember you can target these to any of our sites of your choosing.
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Depending on your campaign, some banners are receiving click thrus as high as 3.5%. Our current Hatchet banner is getting 3.51.
Let me know if you are interested in participating in our exciting, yet highly affordable banner program.
Thanks
Get in touch with us by emailing feedback <AT> caustictruths.com for queries!
